“Helan Red” is a flagship state-owned brand meticulously developed by the Administrative Committee of the Helan East Foot Wine Industry Park in Ningxia.

Based on the concepts of innovation, integration, and branding, it has grown rapidly since its official launch in 2018. The brand maintains quality as its foundation, relying on premium terroirs and standardized winemaking techniques in the region, quickly unleashing its influence and receiving numerous national and international accolades.

It has successively served as wine for the United Nations representative restaurant, designated wine for the World Internet Conference, and official supplier for the Hangzhou Asian Games.

It has appeared on multiple occasions at major United Nations events, demonstrating China’s winemaking strength. At the same time, the brand has deeply cultivated international competitions, winning more than twenty awards in international wine competitions, including Pinchunke in the UK, Berlin in Germany, and Brussels.

Leveraging the resource advantages of the production area, the winery continues to strengthen its industrial base, building two modern wineries and a 30,000-hectare high-standard grape planting base, equipped with first-class winemaking equipment and extensive cultural tourism facilities. At the same time, it innovates new business formats, integrating diverse scenarios such as education, art, and leisure. Furthermore, it aims to create a new benchmark for wine cultural tourism in the eastern foothills of Helan Mountain.